By Tanya Gold
The Guardian
The lengths the beauty industry and its ugly sister, the fashion industry, go to sell their products are repellent
The advertising slogan of L’Oréal is “Because we’re worth it”. But it doesn’t really mean it. If it did, it might include people who look like people in its marketing campaigns. And so the Advertising Standards Authority’s decision this week to ban two L’Oréal adverts for deviousness could be the start of something wondrous.
The adverts featured the actress Julia Roberts and the model Christy Turlington promoting Lancôme’s Teint Miracle foundation and Maybelline’s the Eraser foundation. (Note the use of the word “erase”. It means “annihilate”.) Roberts is 43; Turlington 42. In the fashion andbeauty world, they are as old as Yoda. So beauty did what beauty does; it examined the photographs, observed the flaws and eliminated them. The women emerged improbably radiant and extremely beige. They looked weird and alien and faintly radioactive, like the Ready Brek kids, but with smaller stomachs and longer necks. L’Oréal, the largest and most profitable beauty company in the world, was pleased. Continue reading »